(Download) "AskTheDoctor.com" by Rob Mitchell & Neha Khera * eBook PDF Kindle ePub Free

eBook details

Title: AskTheDoctor.com
Author : Rob Mitchell & Neha Khera
Release Date : January 15, 2011
Genre: Business & Personal Finance,Books,Management & Leadership,Small Business & Entrepreneurship,
Pages : * pages
Size : 816 KB

Description

The case describes AskTheDoctor.com and the challenges facing its founders in 2010. While AskTheDoctor.com has exhibited steady growth since its inception in 2005, the owners are uncertain about the future of the site and where to take it next. This case provides students with the various options available to the founders regarding the website. Students can evaluate these options from a variety of perspectives. The case also addresses the distinct differences between the actions underlying entrepreneurial discovery and entrepreneurial creation. This case is suitable for courses in entrepreneurship and can be used with Sharon Alvarez and Jay Barney, "Discovery and Creation: Alternative Theories of Entrepreneurial Action," Strategic Entrepreneurship Journal, 2007, vol. 1, no. 1, pp. 11–26.